Specific expertise in shopping malls

  • We have undertaken numerous qualitative studies for ten years within the context of our collaboration with Espace Expansion and then with Unibail Rodamco:
  • Types of studies:
  • Assessment and perspectives of development and optimization for an existing mall; exploratory assessment of a place or neighbourhood
  • Positioning test for a newly built mall or following a renovation
  • Definition of the product differentiation potential - CNIT vs Les Quatre Temps (Paris shopping centres), Les Passages vs Mériadeck (Bordeaux shopping centres)
  • Testing the concepts (several architectural possibilities, differentiated supply and services positionings)
  • Testing of the names and concepts
  • Methodology
  • Interviews and in situ observations
  • Ethnological interviews
  • Exploratory workshops
  • Creative motivation workshops
  • Creative sessions