A couple of experimented and efficient 'practicians'

Hansen is led by 2 specialists in Qualitative Research who combine conceptualization potential with a commonsense attitude

Each of them has both an expertise in the humanities (semiology / ethnology or psychology) and a strong practical expertise (marketing / merchandising).

Michel Hansen has a 20-year experience in qualitative research. A former student at the Ecole Normale Supérieure, he passed the agrégation in French literature. He was trained at the Sorgem and at Ipsos Insight before founding his own agency in 1992

Nathalie Hansen has also been implementing qualitative research studies for 20 years. After her studies in linguistics and psychology, she was trained at Ipsos Insight.

Hansen hardly ever appeals to subcontractors. We realize all our analyses and most of our field studies ourselves.

Our partners in the field (recruiters, hall renting) meet all our requirements and high-quality demand, and both recruiters and hall renting agents have been working with us for more than 10 years.


Nathalie HANSEN





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