The 'wide-angle' vision

Hansen's vocation leads us to deal with a wide-ranging sphere of activity, which allows us to have a 'wide-angle' vision.

  • In terms of brands, products and services: alimentary and non-alimentary products; for commercial firms and local communities or state agencies; up-market or small budgets; products and services.
  • In terms of types of studies:tests, exploratory studies, marketing mix adjusting, fundamental brand studies, diagnosis studies for specific problems, marketing and merchandising studies.
  • In terms of customers : from large international firms like Pepsico to small businesses like Hénaff; from big-box stores like Carrefour to luxury brands like Guerlain; through to mutual companies like Crédit Mutuel or Harmonie Mutuelle.