Types of studies Name Specificities Case studies
Brand Essence /
brand tracking
Specific expertise Brand studies

Brand potential

  • A prospective vision focused on the 'possible' dimension of the brand, not on its appraisal
  • Conceptualization and pragmatism
  • A brand core model for the managing of your brand
Credit Mutuel
VVF
Pepsi
Champion
Spécial K de Kellogg’s
Jack Daniels
Tropicana
Leroy Merlin
Fnac...
Testing of a marketing mix variable :
Pack / Pub / Print
Specific expertise test

Brand awareness
Shelf test
Insight

Assessment focused on the potential of awareness that the new tested product may prompt:
  • ability to motivate around the product
  • ability of the product to stand out in its own environment
Credit Mutuel
Williams
Sanex
Kiwi
St Michel
Carrefour
Guerlain soin
Cadbury
Malabar/Carambar
Creation and positioning of products / product lines / brands Specific expertise: innovation & creation of new products

Inno win

Accompanying the new product from the initial problem / idea to the final marketing mix.
Exploring / managing and formalizing the creative possibilities / tests and MRD
Gamme Special K Kellogg’s
Tropicana Smooties
Tropicana recoltes Bio
Williams Oxygen
Sanex Natur Protect
Point of sale (POS) studies /
Shopper insights studies
Assessing the potential of the sales area or of the own brand A prospective and qualitative vision of the organization and the communication of the POS based on the following three elements:
  • Semiological expertise
  • Proactive observation of the shopper
  • Prospective shopper panel
Champion /
Carrefour Market
Dior
Unibail Rodamco
Sephora
Orange
Lafayette Gourmet
Monoprix
Kellogg’s