Specific expertise: tests

  • 20 years of qualitative tests on all the variables of the marketing mix, from the concept to the shelf space
  • Tests on concepts, names, packs, communication, advertising campaigns, shelf spaces
  • Specific methodologies adapted to the type of test and the level of finalization of the material
  • Interviews or panels, depending on the tested item
  • Set of tests that may associate the agencies for the selection and refining stages: act-insight tests
  • Competitive situation tests for the finalized models: copy test (commercial), folder test (print), shelf test (pack)
  • Prompting methods adapted to the target
  • The results are set to the objectives and not only to the consumer reviews