Specific expertise: innovation & creation of new products

  • Numerous partnerships on very different markets
  • Hansen can accompany you along an innovation process from the beginning (identification of the insights & opportunities) to the end (name, pack, communication, shelf space)
  • Hansen can also help you to coordinate the actions of your different interlocutors: creation of a brand name, design
  • Specific methodologies adapted to the innovation process
  • Insight research: interviews + consumer workshops + possible semiological analysis: identification and analysis of the trends
  • Brain storming: research and formulation of concepts
  • Fine-tuning concepts workshops: may combine consumer panels with work sessions with the customer
  • Assembling groups with a view to the final mixes: names, designs, formats, claims, formulaes...
  • Test panels or workshops

Case study
Williams shaving innovation