Specific expertise: brand studies

  • A 20-year experience in brand studies
  • Hansen has its own model to develop brand potential, but we can also work with all the existing models (Brand essence, Brand Key, Brand Diamond, etc.)
  • In general, there are 2 stages:
    1 : A diagnosis followed by creative sessions to give new impetus
    2 : Perspectives: this second stage relies on the creative sessions
  • A methodology specific to each study and combining several of the following tools, depending on the case:
  • Creative motivation workshops
  • In-depth interviews in premises, at home or in situ
  • Creative sessions
  • Semiological analysis