Case study: testing

Shelf test: a new graphic identity for the Kiwi pack

  • Testing of the new graphic identity in a reconstituted shelf space
  • The principle: starting from a scenario of successive disruptions
  • so as to take the behaviours and not the reviews as a starting point
  • and then analysing the motivations of these behaviours
    and their semiological logic
  • This study was realized in 3 countries : France, the UK, the Netherlands
  • Each field is supervised by us and analysed
    in collaboration with our local correspondent